I recently interviewed with reporter Chloe Morrison of Nooga.com about launching ladyHUMANS, and it was the first time I wasn’t communicating someone else’s mission to the community.
I’ve written dozens of press releases, spoken at events and sat for countless media interviews on behalf of the organizations I worked for in the past – and I’ve always loved it. United Way… Partnership for Families, Children and Adults…Chattanooga Area Food Bank…CWLI…they’re all fantastic organizations and I have been fortunate to promote their work to the community. But it’s a completely different experience to communicate your own brand; especially as a new business owner.
When speaking as the founder, your message and how you deliver it is all your own. After all, if you’re in the very early stages of your business, you likely crafted it yourself. It represents your values, your business goals, and yes – even your politics. You own every word and every gesture, and there’s no one else you can hide behind if the message doesn’t land how you want it. This is why it’s important to measure your words carefully, building your brand slowly with integrity and well-chosen messages that reflect you and your company’s values and vision.
So, here’s to the future of this ladyHUMAN, and all those I hope to represent and support through my words and planning. It’s going to be a fun ride.